NEW CAMPAIGN FOR TOURISM PROMOTION “ITALY. OPEN TO WONDER”
On April 20, Minister of Tourism Daniela Santanchè and ENIT CEO Ivana Jelenic presented the new campaign to promote Italy in the world to the foreign and Italian press in the presence of Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation Antonio Tajani.
The campaign, by the Armando Testa Group, sees Botticelli’s Venus as a “virtual influencer” of the Made in Italy who travels along the “boot” recounting its landscapes, iconic destinations of art cities as well as small villages, typical food and wine that make Italy’s heritage so unique.
Further information can be found at the portal “italia.it” at the following link: https://www.italia.it/it and in the Instagram profile – “venereitalia23″
